NEWSLETTER DESIGN

MSI Insights newsletter

Insights from MSI is an eight-page, quarterly members newsletter that briefs managers on new ideas and thinking from the latest MSI research. Each issue contains four main articles and a ShortTakes section. Working closely with MSI’s editor, Kennard Design developed the overall design and format of the newsletter and, for each issue, lays out the content and creates artwork to illustrate key concepts from the articles.

Marketing Science Institute is a nonprofit, membership-based organization dedicated to bridging the gap between marketing science theory and business practice.