ADVERTISING

Lodestar positioning ad

Aimed at energy company CIOs whose current data management systems can’t handle the rapidly increasing volumes of data now mandated, this ad was designed and written by Kennard Design as the first in a campaign to establish Lodestar’s new “Energy Industry Experts” positioning, also developed by Kennard Design. This execution achieved high scores in trade magazine reader memorability testing.

Lodestar builds data management software solutions for electricity, gas, and utility companies around the world.